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Xander Kerkhof

In the past 15 years, UX/UI design has evolved from a focus on aesthetics to a usability-driven, user-centered approach. Designers have a important role (research, user testing, visual design e.g.) throughout the entire product or service development process. I believe, designers should master multiple disciplines (strategy, design, marketing, stakeholder management) while being great communicators and team-players. But most of all, keep design simple, without any obstacles.

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I'm happy to help solving and addressing your user problems and requirements.

Logo ING - Nederland
Logo Robeco
Logo HEMA
Logo Van der Valk hotels en restaurant
Logo Liberty Global - Ziggo
Logo Better Future Factory

COMPANIES

A selection of the clients I’m happy and proud to have worked for...

Case ING - kantoortuin ING

UX Reserach, strategy & design

ING

  • Led the UX strategy for a new web-based portal that consolidates multiple outdated systems

  • Initiated each system onboarding process by gathering user needs through UX research techniques

  • Implemented and contributed to the new DLS in Figma

Case Liberty Global - Mediabox wordt aangezet met afstandsbediening (stock)

UX/UI Designer

Liberty global

  • Maintained and upgraded the DLS

  • Implemented bi-weekly user test in workflow

  • Created new concepts for the TV mediabox used by Ziggo, Telenet and Virgin

Case HEMA - gevel van HEMA winkel

UX & Visual Designer

HEMA

  • 8,4% uplift on conversion by consistent display of discounts per item & order

  • 60% uplift on newsletter sign-ups

  • Redesigned mobile e-commerce experience

Case Robeco - UX design werkzaamheden (stock)

UX/UI Designer

Robeco

  • Guided all clients to a KYC trajectory from service design perspective

  • Boosted conversion with 23% on funds selection with custom wizard

  • Conducted (remote) user research and user testing for new B2C portal

Case Bespeak - vrouw die leert via laptop op bank

Product Manager UX/UI

BESPEAK

  • Rebuild the LXP in about a year 

  • Coached and developed the designers & developers in Agile and way of working

  • Implemented a new strategy to relaunch the platform in the market

Get in touch

CONTACT

Xander Kerkhof - presenteert bevindingen bij een whiteboard

About

XANDER
KERKHOF

My Expertise lies in identifying and prioritizing user needs through both quantitative and qualitative research. I love getting to know the target audience before we embark on designing effective solutions.

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